Sophi Tranchell asks what is Leadership in Social Innovation
Sophie Tranchell, Managing Director of Divine Chocolate joined our Social Innovation Panel at On Your Marks 2013. She shared her thoughts with our Connect members on Leadership in Social Innovation.
Sophi Tranchell is a regular speaker at Wavelength events click here to view more videos from Sophi.
Divine Chocolate Ltd was established in 1998, it is a private company limited by shares. Divine Chocolate’s was started with a clear social mission “to grow a successful global farmer-owned chocolate company using the amazing power of chocolate to delight and engage, and bring people together to create dignified trading relations, thereby empowering producers and consumers.”
The company created the first mass market Fairtrade chocolate bar to be sold in UK.
At the beginning the shares were owned by three parties; 52% by the Fairtrade NGO Twin Trading, 33% by Kuapa Kokoo farmers’ co-operative, and 14% by Body Shop International. In 2006 The Body Shop donated their shares to the Kuapa Kokoo farmers’ co-operative giving them a 45% stake in the company.
In 2007 Divine Chocolate launched in America. The company continues to grow in both the UK and the US whilst improving the livelihoods of farmers in Ghana.
To find out more about Divine Chocolate Ltd go to their website
To find out more about fairtrade go to the Fairtrade Foundation website