Aaron Magness is the Vice President for marketing at coastal.com, an online retailer selling spectacles around the world. Aaron previously served as senior director of brand marketing and business development at Zappos.com, which is widely seen as the first online brand created through social media. Whilst at Zappos.com Aaron created a culture where employees could tweet, use Facebook whenever they like about whatever they like, and be available for customers who had direct access to them via these platforms. Zappos.com is also led by a CEO Tony Hsieh who has built a big following on Twitter currently reaching 2.5 million followers. Aaron says,
“If you are scared to let all your employees use social media to interact with customers, you have a culture problem not a social media problem”.
Drawing on his experiences from working at Zappos.com and Coastal.com Aaron gives his tops tips for how to engage people in your business.