Elle McCarthy

Marketing, Strategy and Transformation Specialist

Elle McCarthy

Elle McCarthy

Elle is a globally-awarded marketing executive specialising in equitable brand building, social impact, DE&I and organisational transformation. As a speaker, she's as pragmatic as she is inspirational, always giving clear guidance on how to apply the insights she shares. Her speaking work draws from her personal experience gained in executive leadership roles in technology, entertainment and media.

Themes

AI
Diversity and Inclusion
New & Noteworthy
The Future of Marketing
Transformation
Women in Tech

Travels from

California, USA

Biography

Elle brings to life many compelling case studies, sharing her approaches, models, strategies and learnings including:

Inside out brand transformation: Bringing EA Games – a 40 year old gaming brand – back to life by setting a strategic vision, mobilising employees to lead the cultural shift and standing up a net new product innovation team to scale the change.

Modernising marketing operating models: Leading a transformed talent, operating, marketing and brand model for Global Ad Agency BBDO to help The Ford Motor Company respond to evolving market forces, mobility and electrification.

Applying strategy to delivering measurable DE&I results at scale: Transforming a large network’s approach to DE&I by using an insight and qualitative approach to uncovering the barriers to change in this area, and solving them with task forces set against clear objectives.

Elle’s recent roles include Brand and Strategy Executive at PayPal, VP of Brand and Social Impact at EA Games where she also held the voluntary title Executive Champion of DE&I, EVP Global Head of Strategy at BBDO x Ford, and Strategy Partner at BBH, where she was also a Global DE&I lead. Some of her speaking platforms of note include SXSW, TedX, iHeartMedia and Advertising Week Europe.

In addition to her executive marketing roles and speaking career, Elle has played a key role in creating social movements, including “WomenCannes”, highlighting female leaders at the Cannes 2018 Conference, and #OperationCroissant, a world-trending movement to spread intercontinental love in the run up to Brexit in the UK.

Elle was recently inducted into the American Advertising Federation’s (AAF) Hall of Achievement in recognition of her contribution to the marketing field overall, following recognition as Brand Innovator 40 under 40, Marketing Academy Scholar and IPA Woman of Tomorrow finalist.

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