Watch our last webinar - A masterclass on "The Power of Purpose and How it Can Drive Profitability” with Professor Myriam Sidibe

Dr Myriam Sidibe is one of the world’s leading experts of brands that drive health outcomes through mass behavioural change. From within Unilever, she created a movement to change the handwashing behaviours of one billion people, the single biggest hygiene behaviour change programme in the world, and conceived and established the multi awards winner UN recognised Global Handwashing Day – now celebrated in over 100 countries.

Myriam is passionate about how organisations can do tremendous good in the world, while promoting their long-term profitability. In this webinar she went beyond the passive, tired talk of philanthropy or corporate social responsibility, and talked about the need for businesses to gain growth and profits from engagement in social and health issues in order to build more sustainable, effective interventions.

She is the author of the book Brands on a Mission : How to Achieve Social Impact and Business Growth through Purpose (Routledge 2020) and her TED talk The Simple Power of Handwashing has been viewed more than 1 million times.

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