Bespoke Program – Inside ABBA Voyage

Take a group of up to 25 leaders behind the scenes of one of the most groundbreaking live entertainment productions of all time, where world-class creativity and hard commercial discipline meet.

Go Behind-the-Scenes!

Launched in May 2022, ABBA Voyage is a revolution in live entertainment, blending cutting-edge visual effects with the nostalgia of pop’s greatest icons. Rather than a “hologram” show, it’s a digital concert featuring ABBA as digital avatars of the band as they appeared in the 1970s.

Inside ABBA Voyage gives a group of up to 25 business leaders the chance to go behind the scenes of one of the most successful, groundbreaking concerts ever staged. It’s a rare experience that combines invaluable lessons from a venture operating right at the intersection of creativity and business.

The Experience

The evening is hosted by the senior people who built it.

Your leaders gain direct access to these top leaders, with candid insights into how ABBA Voyage became one of the most successful entertainment ventures of all time, from innovation to operational and service excellence. The experience includes a walk around the Arena, taking in back-of-house areas the general public never see, and rounds off with VIP hospitality: dinner, drinks, and tickets to the show.

The Story Behind the Concert

The ambition of the original vision was breathtaking, even by the standards of the theatre and music industries. How do you convince the stakeholders you need to back and prioritise a project that seemed, to many, an impossibility? How do you manage over 1,000 artists spread across the planet, and assemble the disparate team needed to guarantee success? Were there moments when it nearly didn’t happen?

With a significant budget , including the requirement to build a bespoke Arena, how do you ensure financial success? How do you price an experience that is unique and without benchmarks, launch it without visuals, and structure a one-of-a-kind business around it? And then the bigger question: do you ask the world to come to the concert, or do you take it to them, and can you?

Key themes your leaders will explore

Innovation and technology

How do you break the mould to create an industry-redefining step change, using the most cutting-edge technology of its time while staying organic enough to keep embracing the best in technological advancements?

Impact and sustainability

The show has become a cornerstone of London’s tourism economy, generating up to £2m a week and contributing over £2 billion to the UK economy in Gross Value Added since opening. How much does that impact matter, and to whom?

Customer obsession

How do you ensure a superlative experience for every fan, night after night, at every touchpoint, while moving 3,000 people per show, seven times a week? And what happens when things go wrong?

Creativity and commerce

How do you balance unfettered artistic freedom with commercial cost control and operational constraints, and still assure investors of a fair return?

Leadership learnings

How do you assemble a team with the right skills immediately post-Covid, keep an unrelenting focus on the customer, and sustain motivation and retention when every day in the Arena looks the same

Why Attend

Let's build the future of leadership and business together.

ABBA Voyage is a unique workplace from which to distil highly pertinent, real-world lessons in leadership. Act boldly, and secure a place for your team.