Innovation is what we, as a company, pride ourselves on. Our ability to think differently is what keeps us ahead, so going into the trip that’s what I was looking for. A new perspective. And I got it. The programme’s unique structure gives us genuinely immersive experiences inside a broad spectrum of extraordinary companies. We witness first-hand how the best-of-the-best operate around, for example, product development, customer experience or people and culture. The focus is on interpretation of principles over execution, in order to stimulate fresh thinking that can begin to shift the dial from the very first day we return to HQ. If you’re not operating from the outside in, you become very isolated in your thinking. Looking at companies that have absolutely nothing to do with what you’re doing day to day helps to make that mindset shift.