Innovation and technology
How do you break the mould to create an industry-redefining step change, using the most cutting-edge technology of its time while staying organic enough to keep embracing the best in technological advancements?
The Experience
The evening is hosted by the senior people who built it.
Your leaders gain direct access to these top leaders, with candid insights into how ABBA Voyage became one of the most successful entertainment ventures of all time, from innovation to operational and service excellence. The experience includes a walk around the Arena, taking in back-of-house areas the general public never see, and rounds off with VIP hospitality: dinner, drinks, and tickets to the show.
The Story Behind the Concert
The ambition of the original vision was breathtaking, even by the standards of the theatre and music industries. How do you convince the stakeholders you need to back and prioritise a project that seemed, to many, an impossibility? How do you manage over 1,000 artists spread across the planet, and assemble the disparate team needed to guarantee success? Were there moments when it nearly didn’t happen?
With a significant budget , including the requirement to build a bespoke Arena, how do you ensure financial success? How do you price an experience that is unique and without benchmarks, launch it without visuals, and structure a one-of-a-kind business around it? And then the bigger question: do you ask the world to come to the concert, or do you take it to them, and can you?
Key themes your leaders will explore
Impact and sustainability
The show has become a cornerstone of London’s tourism economy, generating up to £2m a week and contributing over £2 billion to the UK economy in Gross Value Added since opening. How much does that impact matter, and to whom?
Customer obsession
How do you ensure a superlative experience for every fan, night after night, at every touchpoint, while moving 3,000 people per show, seven times a week? And what happens when things go wrong?
Creativity and commerce
How do you balance unfettered artistic freedom with commercial cost control and operational constraints, and still assure investors of a fair return?
Leadership learnings
How do you assemble a team with the right skills immediately post-Covid, keep an unrelenting focus on the customer, and sustain motivation and retention when every day in the Arena looks the same
This immersive experience is an exceptional blend of key business insight - especially if you are navigating disruption, breaking new boundaries / creating new products and experimenting with the art of the possible; all while keeping multiple, challenging stakeholders comfortable (enough). It is a great lesson and case study on how, as a leadership team, you might think differently to drive difference in your business when the odds might appear to be stacked against.