Business model design
How to align profit with planet-positive outcomes.


You’ll sit down with Andy Jasper, Group CEO, to deconstruct the Eden model: not a lecture on values, but a masterclass in business design. You’ll explore how they’ve woven a mission-driven culture into every part of the organisation, from the way they structure the business model to how they lead their teams, and how they keep the culture sharp and the mission clear as the organisation grows.

The insight isn’t behind a desk; it’s in the field. You’ll walk through the Mediterranean and Rainforest biomes with Dr Jo Elworthy (Chief Science Engagement Officer), Sarah Peake (Head of Content Curation): a sensory, grounded look at how Eden connects complex science to human engagement. It’s here that your leaders will feel the power of showing, not just telling, a story.

How do you take a unique Cornish success story and replicate it across the UK? You’ll join Simon Townsend, General Manager of Eden Project, to discuss the ambitious rollout of Eden Morecambe. You’ll go deep on the finances with Julia Schoenmaker (Director of Finance and Central Services), and look at the future of Eden Communities and the National Wildflower Centre with Dan James (Development Director). It’s a practical exploration of how to grow without losing the core of what makes you special.
How to align profit with planet-positive outcomes.
Techniques to keep your core purpose at the centre of every decision.
How to hold your identity as you expand into new locations
Lessons on communicating complex messages to mass audiences.
Last week the Health Services Executive Team and I had the pleasure of visiting Alder Hey Children’s Hospital for a tour and a visit to their Innovation Hub, led by Dr Iain Hennessey and team. It was incredibly impressive and I really enjoyed spending time in another healthcare organisation, seeing and learning about how they are delivering excellence in innovation. The hospital puts patients and their families at the heart of every decision they make and actions they take, making the environment as welcoming as possible, including things like the smell and look of different areas to make the children feel comfortable. They also have no sirens when the ambulances arrive so not to distress any of the patients.
The day was organised by Wavelength in partnership with Alder Hey, Adrian Simpson from Wavelength helped facilitate a great session where we were able to share ideas around patient centricity and innovation and look for ways in which we can continue to develop the healthcare we deliver for our own patients and customers. Huge thank you to the hospital and Wavelength for an amazing day it has certainly inspired us!
I feel grateful, inspired and humbled by the incredible work of Alder Hey Innovation led by Iain Hennessey and his team. Their customer obsession, outside the box thinking and bravery in pushing the boundaries of technology to save the lives of children faster and better is refreshing and inspiring. Aldermore Bank shares a unique connection in the name, which symbolises strength, confidence and determination. I’m really proud to be part of this business and am filled with hope for how we can take and implement learnings from Alder Hey to create more value for our customers.
Alder Hey is one of the best development experiences that I’ve ever had. I would highly recommend this day for leaders and innovation teams who want a fresh perspective on the connection between purpose and innovation.
A completely uplifting and inspiring experience - a radical lesson in how to make innovation part of organisational culture.