Baroness Sue Campbell

Director of Women's Football, The FA & Former Chair of UK Sport

Baroness Sue Campbell

Baroness Sue Campbell

In the three years before the UK won the London 2012 bid, Baroness Sue Campbell took an existing organisation, UK Sport, and transformed it, culturally and organisationally, into an organisation fit and ready to be the driving force behind the UK’s outstanding medal success.


Leadership in Uncertainty
Personal Leadership
Women in Leadership

Travels from

London, UK


A leading figure in the world of sport, Baroness Sue Campbell, DBE was appointed as Head of Women’s Football by the FA in January 2016 and later went on to become Director of Women’s Football there. She is overseeing the transformation of women’s football for both athletes and fans.

Previously, Sue was Chair of UK Sport, the strategic lead body for high performance sport in the UK. It invests Exchequer and National Lottery funds in Britain’s best Olympic and Paralympic sports and athletes to maximise their chances of success on the world stage.

Sue’s track record at UK Sport

​The success of Sue’s influence at UK Sport was always going to be measured in one way – medals! In Beijing, Great Britain & Northern Ireland went from 10th to 4th in the medals table and at the London Olympics from 4th to 3rd. This success is even more impressive as it was delivered through 47 different sporting disciplines and thus 47 different governing bodies.

Sue has broken glass ceilings in what was regarded by many as a male-dominated environment and encourages women to overcome those barriers.

Now as Director of Women’s Football at the FA, Sue is continuing to drive change. A recent survey by analysts Nielsen Sports revealed that almost one in five adults in the UK would call themselves a women’s football fan – a 60% increase in the past two years.

A passionate and extremely popular speaker, Sue talks about culture, leading in uncertainty, personal leadership and women in leadership.

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