Wavelength's application, thinking and diversity of learning from leaders was transformative. Our peer group on the USA programme was first class and relationships were built across the globe. The application of what we learnt at an executive and board level was invaluable.
Biography
As a globally recognised, award-winning strategist, Zehra brings the ultimate outside-world-in perspective. As a former Meta leader, she personally led Strategy & Insights for the Global Business Group, where she developed the global brand-building framework and pioneered the Diversity Unlocks Discovery initiative—uniting engineers and marketers to reduce bias and unlock real-world growth.
Now, as the Founder of Code For Good Now, she equips brands and agencies to act boldly and build trust through innovation. Her focus is on minimising inherent bias in AI, amplifying culture, and ensuring technology serves human purpose. This is practical provocation at its highest level.
Zehra’s work on inclusive growth and high-performance teams has been featured as a Harvard Business Review case study, a true marker of modern leadership best-practice. She serves on the Board of UN Women UK, championing gender equality and leading initiatives focused on closing the AI gender gap. She also guest lectures at the University of Oxford on the next generation of brand building, and is on the Effie Council shaping marketing effectiveness standards.
She is a Trail-blazing Guide with a singular focus: transforming leadership from the inside out to drive purposeful and profitable impact. Her speeches connect today’s urgent challenges with the actionable insights your audience needs to succeed tomorrow.