Adrian Simpson, Wavelength’s Co-founder and Chief Connector, distils the pertinent themes from their recent immersion into Silicon Valley, sharing insights from some of the world’s most forward-thinking businesses including Airbnb, W.L. Gore Associates, GE and The Ritz-Carlton Hotel Company.
Business leaders today face the most disruptive, challenging and fast-paced times ever. Opportunities to engage customers and create value are endless, but so too are questions on how to do this effectively – retaining relevance and loyalty – in a climate of mass disruption and ever-evolving consumer habits and expectations.
This summer we took a group of C-suite leaders from across the globe from blue chip companies including: Tesco (UK), Virgin Atlantic (UK), Emirates NBD (UAE), TD Bank (North America), Craveable Brands (Australia), and CavinKare (Asia) into the beating heart of Silicon Valley.
Our purpose? To be inspired, educated and provoked. To find solutions for our business challenges and take water-tight, evidence-based arguments back to the board room. To show and tell the ‘art’ of the possible.
Why? Summed up most succinctly by Gerald Brady, Managing Director, SVB Networks, Silicon Valley Bank: “Trust me, Amazon is not worrying about you.”A comment which simply identifies the need for established corporations to innovate or face impending doom.
Here are the key insights and they are – of course – inextricably linked!