In Wavelength Inspire’s October session with Alan shared his perspectives on the global trends that will have an affect on business. Watch this 4 min video to see what he had to say. Early in Alan’s career he was influenced by a few rules; one of which was: “Distrust anyone who claims to be able to predict the future.” This made him think that rather than claiming to know what would happen in such unpredictable times, he could look for the big trends that seemed to be defining events around the world. Under his guidance, Unilever bet on these big trends, in the way they do business, the ways they invest and the ways they think about the market of the future.

About Wavelength Inspire

At a time when leaders have never felt so isolated and insular, Wavelength Inspire will bring the outside in to your organisation, providing fresh insights and ideas, and ensuring your leaders remain energised, informed and engaged.

Each month Wavelength Inspire will provide your leaders with curated Up Close & Virtual access to some of the world’s most progressive organisations and leaders. Organisations from Europe, China, Silicon Valley, Israel, and beyond who are at the forefront of the most pressing issues facing business and leaders at the helm who’ve been there and done it.

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