Todd Yellin

Former head of product and innovation at Netflix, Filmmaker

Todd Yellin

Todd Yellin

How is AI revolutionising the entertainment industry? At Netflix, Todd and his team dove deep into the world of AI to tackle many challenges. Now, as a filmmaker, he understands the promise (and threat) of tools like Chat GPT and other generative AI technologies. He has a knack for explaining the application of such technology in an understandable, compelling way. A vibrant speaker, Todd helps organisations unlock more innovation via creating a high-context, low-control culture. Additionally, he’s adept at helping others present and inspire via storytelling.

Themes

AI
Culture
Innovation and Disruption
New & Noteworthy
Storytelling

Travels from

California, USA

Biography

Todd, as head of product, helped lead the charge to transform Netflix from a US DVD-by-mail service into a global entertainment company that revolutionised the way movies and TV shows are created, distributed and consumed.  He was responsible for leveraging vast amounts of information and best-in-class user interfaces across numerous viewing devices to create an easy, compelling way for Netflix members to find something great to watch. Todd also oversaw member acquisition, studio technology and partnerships. He and his teams continually applied the latest in machine learning and AI technology to maximise the end-to-end Netflix experience for content creators and consumers.  

At the end of 2022 he left Netflix, after 17 years to return to his writing and directing roots. He is currently an independent filmmaker based in Northern California, continually experimenting with Chap GPT, among other technologies, to see how it can serve the creative process.  Before joining Netflix in 2006, he wrote and directed the feature film Brother’s Shadow. Before that, as a documentarian for British TV, he filmed Tibetan refugees escaping over the Himalayas from China to India, and smuggled footage of political oppression out of Myanmar. Prior to his Asian adventures, Todd received an MFA in film production from USC.

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